The campaign was developed in 2005 because the Australian public still rated diabetes as much less serious and personally relevant than other health conditions.
The aim of the Don't Ignore Diabetes campaign is to increase awareness of the seriousness of type 2 diabetes in Australia.
The target audience for the Don’t Ignore Diabetes campaign is Australian's aged 30 years and over who do not have diabetes.
In 2005 the major campaign elements were:
- A TV advertisement screened using Community Service Announcement airtime
- A poster featuring leg amputation, one potential complication of diabetes
- A Type 2 diabetes risk test
- A campaign website
- Public relations activities
- Additional activities including radio, press and billboards also occurred in some states.
In 2006 the major campaign elements were:
- A modified version of the original TV advertisement focusing on cardiovascular disease. The advertisement screened using Community Service Announcement airtime
- Posters featuring the risk assessment tick test, heart surgery and half of people don’t know they have diabetes
- A Type 2 diabetes risk test
- A campaign website
- Public relations activities
- Some additional activities occurred in some states
Explore this section to find out more about the campaign.