• The Campaign
• Research and Evaluation

• Watch the TV Ad

The Don’t Ignore Diabetes campaign was developed from a pilot project conducted in Western Australia with funding from Healthway (WA Health Promotion Foundation).

Download the reports below to read more about how the campaign was developed and the impact of the campaign:

• 2002 Pilot Formative Research (WA)
• 2003 Pilot Adtesting (WA)
• 2003 Pilot Pre and Post Evaluation (WA)
• 2005 Radio and Newspaper Tagline Adtesting (WA)
• 2005 Pre and Post Evaluation (WA)
• 2006 Post Evaluation (WA)

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